AdventureOnTheWater.com Named 'Best Community/Social Media Site'
Old Town, Maine (March 17, 2014)
Johnson Outdoors Watercraft launched AdventureOnTheWater.com
in November of 2013 to help people discover the possibilities, fun and
adventurous world of paddling and kayak fishing. Since then, the
community and its engagement have grown steadily and now the website has
been named ‘Best Community / Social Media Site’ in the Kentico ‘Site of
the Year’ Contest.
An annual contest that seeks out the best CMS
and EMS implementations within the Kentico roster of clients,
AdventureOnTheWater was selected from hundreds of applicants in peer to
peer voting. Category winners and the Site of the Year winner were
announced this month, with AdventureOnTheWater taking top honors in its
category on the backs of ease of use, its clean design and community
driven content approach.
“We are honored to receive this award
from Kentico and beyond thrilled to see Adventure on the Water embraced
so wholeheartedly by the people we set out to serve,” said Luke LaBree,
marketing communications manager for Johnson Outdoors Watercraft.
“Adventure on the Water was built to display the passion, drive and
commitment of our community and to see it come to life with the help of
Kentico is extremely gratifying.”
AdventureOnTheWater.com has grown to include over 2,500 active users.
Focused content is being added daily, and with the new addition of
Instagram feeds, the audience is primed for continued growth and
Through AdventureOnTheWater.com, the Johnson Outdoors
Watercraft brands, including Necky Kayaks, Ocean Kayak and Old Town
Canoes & Kayaks, feature its products, Pro-Staff and Adventure Team
members to help engage the kayak fishing community and promote canoeing
and kayaking as a whole. The site is powered by Kentico’s content
management platform and features a diverse mix of videos, photos and
stories, created and curated by a roster of elite athletes and industry
To join the conversation log on to www.adventureonthewater.com. To learn more about Kentico’s services and to view this year’s winners go to www.kentico.com/Customers/Site-of-the-Year/Site-of-the-Year-2013.