Necky Kayaks and Ocean Kayak Support Fight Against Breast Cancer
One Percent of Gross Sales on Brand’s Women’s Specific Kayaks Donated To Breast Cancer Fund
Old Town, ME (September 27, 2010) | Download in PDF format
The numbers tell a sobering tale. According to the National Cancer Institute, one in eight women will be diagnosed with breast cancer in their lifetime1.
As we head into Breast Cancer Awareness month with these statistics in mind it’s important to note that while October is annually a time of education, understanding and support, the battle against this deadly disease is waged twenty-four hours a day, seven days a week, three hundred and sixty five days a year. As part of their commitment to the fight against breast cancer Necky Kayaks and Ocean Kayak donate one percent of the gross sales from their women’s specific kayaks to the Breast Cancer Fund, the leading national organization working to identify and eliminate the environmental causes of breast cancer.
"We are very grateful to our likeminded supporters, like Necky and Ocean Kayak, who are helping our efforts to prevent breast cancer,” said Julie Homan, Cause Marketing Manager for the Breast Cancer Fund. “Partnerships such as this provide not only important financial support but also much-needed awareness about the link between toxic chemicals in our environment and increased rates of breast cancer."
Since the program’s inception in 2002, Necky Kayaks and Ocean Kayak have donated nearly $85,000 in cash and product to the Breast Cancer Fund. Necky Kayaks donates proceeds from its popular Eliza™series kayaks, while Ocean Kayak’s donation is derived from sales of Venus 10™ and Venus 11™
kayaks. Both brands look forward to continuing the support in 2011. “Breast cancer touches virtually all of us in one way or another during our lifetimes,” said Sara Knies, Marketing Director for Necky Kayaks and Ocean Kayak. “However, through aggressive research and tireless effort organizations like the Breast Cancer Fund and many others offer hope and support to countless individuals and families and we are both humbled and proud to join in the ongoing effort to
identify the causes of breast cancer and prevent the disease.”
Designed for women by women, Necky Eliza and Ocean Kayak Venus kayaks have proven to be popular boats thanks to their outstanding stability, superb performance and of course their commitment to supporting women throughout the globe. For more information please visit Necky Kayaks at
www.neckykayaks.com or Ocean Kayak at www.oceankayak.com.
Necky® Kayaks and Ocean Kayak™ are part of the Johnson Outdoors family of innovative, market-leading brands. The company designs, manufactures and markets a portfolio of top-quality products for the global marketplace across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Visit Johnson Outdoors online at www.johnsonoutdoors.com.
About The Breast Cancer Fund
In response to the public health crisis of breast cancer, the Breast Cancer Fund identifies – and advocates for elimination of – the environmental and other preventable causes of the disease. Founded in 1992, the Breast Cancer Fund works from the knowledge that breast cancer is not simply a personal tragedy, but a public health priority that demands action from all. www.breastcancerfund.org.
1The National Cancer Institute's (NCI) Surveillance, Epidemiology, and
End Results (SEER) Program has published its SEER Cancer Statistics
Review 1975-2003 (1). This estimate is based on breast cancer statistics
for the years 2001 through 2003.